Facebook Marketing 101

Written on 12/10/2010 07:02:00 AM by Martha Ballesteros

Let's face it - no pun intended - nowadays, rarely do people look at or even glimpse at Google ads. With the way things are going, it seems that Facebook's Social Advertisements just gave Google's Pay Per Click (PPC) Adwords campaign a run for its money.

According to a recent eMarketer article, worldwide online advertising spending increased by 39% from 2009 to 2010.

In addition, their data also suggests a steady increase in US online social network advertising spending.

You've now got the facts, it's now time to learn the what, why, and how. Here are just some of the reasons why you should put more marketing efforts in your Facebook account,

Facebook is a Social Network
Apart from your friends, you get to be connected to the world and build business or personal relationships. After you get to know your friends and let them get to know you, you will be in a much better position to promote your network marketing business.

More Personalized Network Marketing
Since you are friends on Facebook, you get to know more about client. Instead of pushing hard to sell them your business, get to know them as people. Find out what is important to them in life, their likes and dislikes.

Free Business/Product Exposure Though Facebook Page
Apart from Facebook's paid advertisement section, you can also create a page for your business where you can post updates and promos and invite your friends to follow or like it. In the spirit of viral marketing, Facebook also has a Share button which allows people who liked your page to Share your posts on their Wall making it more accessible to another user's network. This You can link your blog to your Facebook profile using NetworkedBlogs. You can also create an event and invite your friends or members of your group.

Gives a Face to Your Business
With all the hacking, online scamming, and phishing, netizens are now very vigilant with regards to online business transactions. Having a face or an actual person they can talk or chat with sometimes gives more assurance to online clients rather than just an auto-reply machine. Facebook also allows you to add images to your ad unlike Google AdWords. Users also get the chance to vote on whether or not they like the ad making businesses much more accountable to their target audience.

Facebook's Niche-Targeted Demographic PPC
Facebook allows you to narrow your ads to be seen by more specific demographic such as by age, sex, location, occupation, and interests. With the currently updated Facebook profile, users load up their profiles with huge amounts of useful information ranging from gender, age, location, nationality, languages, and occupation to personal interests, favourite books and educational history.

Try it! Facebook ads make you look twice because of the nice pictures that go with it. Not to mention Facebook's more fun to use!