What's In Store for SEO and Internet Marketing in 2011

Written on 1/01/2011 09:41:00 PM by Martha Ballesteros

Happy new year to everyone! I'd like to begin this year with positive and prosperous thoughts for web marketing in 2011. As they say, internet marketing is not just a fad, it's the future.

Social Media Optimization
With the popularity of social networking sites such as Facebook and Twitter, there is no doubt that these sites have become the most influential media for 2010. It has been expected that people will utilize these networks to reach a larger pool of potential customers in 2011.

Social media sites have a lot of traffic which makes it search engine friendly. Marketing through these sites may be in the form of paid advertisements, like that of Facebook, or in the form of backlinks and credible profile creation. The greater impact you can have and leave on social networking sites, the more likely that you will be visible on local searches.

Mobile Web  With the release of the smartphones in 2010 like the iPhone 4, Blackberry Torch, and HTC Evo 4G, people have started surfing more through their phones more that ever. May it be finding the nearest Starbucks in the area, checking the latest movies, updating a status on Twitter, or uploading a picture on Facebook, mobile surfing will definitely be a staple in 2011. For personal or business site owners, you to need to make sure that your site is optimized for relevant mobile applications.

On-Page SEO Activities
A lot of effort is invested in offpage SEO. However for 2011, personal and business site owners should also consider putting more effort in their on-page SEO activites. As of September 2010, Google, in its effort to improve its performance, has decided to penalize sites that have a slow or longer load time. And how will Google do this?

First, the faster your website responds to Googlebot, the higher speed ranking you will receive.

Second, the faster loading time on Google Toolbar than your competition, the higher speed ranking you will receive. To better assist you in analyzing your website speed, Google has added a page speed report to their webmaster tools found within the Google webmasters ‘lab’ section.

In addition, since the web has gone mobile, sites optimized for faster loading work better when accessed on mobile phones, PDAs, tablets, as well as other gadgets that don't have the same level or speed of processing like that of laptops or desktop computers.

Online Videos
YouTube has been one of the best and most popular resources on the web today. It not only caters to personal videos but has also become a haven of online marketers and advertisers. It is currently the second largest search engine in the US next to Google in 2010. Uploading a relevant video on YouTube not only improves your site's visibility in Google, but in YouTube as well.

In addition, YouTube videos get passed around very quickly through the aid of social networking sites. Even reality and talk show scout talents through YouTube. So, I guess YouTube marketing will definitely be hot in 2011.

Local Search Results
I've already mentioned in one of my posts late last year about Google Boost. This new Google feature lists local search results and allows local websites to be more visible in local searches. Dominating the local search results is much easier because there are a lesser number of players rather than globally competing for first page result.  Since this started only late last year, I can say that this will serve as a "heads up" for site owners to host your site in the same country where your business operates to take advantage of local search listings.

There you go! These are just some of the innovations from the last quarter of 2010 that are definitely helpful to improve and boost your site in 2011. Cheers!

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