Search Engine Ranking Competition

Written on 3/19/2010 04:41:00 PM by Martha Ballesteros

The internet has opened the doors for individuals and businesses alike to showcase their creativity and resourcefulness. Along with this opportunity also comes the pressure to be globally competitive and put one's marketing skills a notch higher. Organic search presence and visibility is still the most popular form of internet marketing. Studies suggests that almost 75% of advertisers aim to increase organic search visibility, followed by paid ad placement with 71%. As of 2008, total search engine optimization (SEO) and marketing spending is estimated to reach almost US$9.5 billion.

Search engine ranking competition just got tougher. With individuals and businesses pooling a team of SEO experts to update their website, SEO softwares, working on intensive keyword research, as well as tapping into social media marketing, continuous marketing is necessary to improve and maintain search engine ranking competitiveness.

Each target market or business niche has its own level of competition. SEO strategies are dynamic meaning, there is no single ranking tool or software that can give the same results for different websites. Search engine ranking is determined according to the level and type of competition, those that are naturally ranked in organic search results, paid advertisements, and offline sites that target the same market.

By far, competitor analysis is the most complicated yet, the most rewarding SEO technique. It requires in-depth observation, research, and analysis of the website structure and its contents. SEO consultants should bear in mind that search engine ranking competition does not only mean finding mutual threads from high ranking competitors that one can leverage, but most importantly, differentiate itself and stand out.

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