Why All the Fuss with Google’s Page Rank?

Written on 3/15/2010 07:20:00 PM by Martha Ballesteros

Websites and blogs alike, for both personal and commercial use, have been very conscious on getting and exchanging links with other high ranking sites. But what’s all the fuss with having a high Google page rank (PR)?

For some who aren’t really into web marketing or search engine optimization, page rank is just a number. However, for people who have been working day-in and day-out for their site’s marketing strategy, it represents how important and relevant their website is.

One of the determining factors in calculating PR is through inbound links. These are links from other sources directing to the site. This is where link building came from. Essentially, webmasters do not really have control over who links to their sites. But, with the word going around on how to reach top Google search results, people started to come up with different strategies to improve inbound links.

At the end of the day, no matter how many link exchange emails you have sent and how many directories you have submitted to, what counts is the quality of the website or directory that have accepted your request.